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Not for trends. Not for lattes. But for the ritual.
Have you ever tried matcha and felt disappointed?
You are not alone. Many matcha sold as “Ceremonial Grade” or “Premium Quality” in Europe deliver a taste that is either excessively bitter, flat, or grassy.
Not because matcha is like that, but because what you tried wasn’t real matcha. Smooth, vibrant, naturally sweet, and rich in umami – best enjoyed with nothing but hot water.
We source only this authentic quality, directly from a 350-year-old organic farm in Wazuka, Kyoto.
Selected as the finest organic matcha in France by On Va Déguster, France Inter (2026)
“Fine and harmoniously integrated bitterness, a beautifully smooth texture, present umami, and a remarkable colour.”
– François-Régis Gaudry
The farm behind MUSUBI MATCHA
Nakai family has been growing tea in Wazuka, Kyoto for over 350 years, among the first in the region to commit to organic farming, long before it became a trend.
We work with them directly, exclusively distributing their highest-grades matcha in Europe from 2026.
Fully traceable. Organically certified. Grown to be enjoyed pure, every day.
Begin the ritual. Then let it become a habit.
Your daily ritual should be effortless. Once you have your first tin, our refills make it simple to keep your matcha moments flowing.
To ensure you never run out of your favorite matcha, our subscription takes care of everything for you—delivered to your door, so you can simply focus on your moment of peace.
Finally, the matcha they were looking for.
I have been into matcha since years now and tried many of them. Musubi is top of the rank and it being organic is such a plus to me. Pleasure for the eyes, the nose and the mouth, with its vibrant color, fresh fragrance and elegant taste. First time ever I am considering a subscription. Grateful for your commitment to exporting quality and tradition with such grace.
A very delicious matcha with a rich texture, clean taste, deep umami, and a delicate bitterness that appears gently at the end.
For those who want to go further.
If you are looking for something rare, this is it.
From the 2026 harvest, only 100 units will be exculusively available.
A single-cultivar matcha, grown under traditional tana shading, stone-milled in the smallest possible batches to preserve every note of aroma, umami, and texture.
The moment it touches hot water, the colour alone tells you something is different. The first sip confirms it, a depth and smoothness that stays with you long after the bowl is empty.
Reserved for our community. Once sold out, the next opportunity is the 2027 harvest.
PRE-ORDER: MUSUBI MATCHA Premium Reserve 30g – Limited to 100 units
27 pre-orders available
PRE-ORDER: MUSUBI MATCHA Premium Reserve 30g – Limited to 100 units
14 pre-orders available
Amel –
An exceptional quality matcha. Vibrant green, silky texture and a deep, perfectly balanced flavor. From the very first sip, you can sense the mastery and craftsmanship behind this product. It is by far the best matcha I’ve tasted in France, and the quality is so high that it is absolutely perfect prepared as usucha. A true gem.