Premium Matcha
✪ Ranked 1st (joint) among organic matchas – On va déguster, France Inter, 2026
Organic Okumidori matcha from Wazuka, Kyoto
Price: ≈ €3.25 per cup · Box 30 g
65,00€
The first thing you notice is the colour: a vivid, almost luminous green, the green of young spring leaves grown in shade.
Our Premium Matcha, our classic okumidori, comes from a single farm, the Nakai family’s, in Wazuka, in the hills south of Kyoto. Tea has grown here for more than 350 years, organically for more than 40 years. The okumidori tea plants are shaded before the first spring harvest.
The leaves then rest for 5 months. In Japan, tea masters once kept their leaves sealed in jars until kuchikiri, the ceremonial opening each autumn season. At the end of October, ours are ground on a stone mill at 30 to 40 g an hour; that patience is what gives the matcha its roundness.
In the bowl: a silky texture, natural sweetness, delicate umami and a gentle bitterness that closes each sip. Enjoy it pure, as usucha, with nothing but hot water. One bowl is enough to taste the difference.
Tasting notes
Colour: vivid green · Texture: silky · Sweetness: natural · Umami: delicate · Bitterness: gentle · Aroma: tender grass, fresh butter, a hint of cocoa
Details
Origin: Wazuka, Kyoto, Japan · Farm: the Nakai family · Cultivar: Okumidori · Harvest: in Spring · Rest: 5 months · Milling: stone mill, 30 to 40 g an hour · Certification: JAS organic · Contents: 30 g, 15 to 20 bowls · Best before: see tin
How to prepare usucha
- Sift 1.5 to 2 g of matcha (2 chashaku scoops) into a bowl.
- Pour in 70 ml of water at 70 to 85°C.
- Whisk with a chasen in a quick M-shape, from the wrist, for 15 to 20 seconds, until a fine foam forms.
- Enjoy straight away.
Storage: close tightly and keep away from heat, light and moisture. Best enjoyed within 1 month of opening.
Looking for something rarer? Discover our Premium Reserve: our finest okumidori, shaded under tana.
224 pre-orders available
Questions
What is “ceremonial” matcha?
The term has no official definition. We describe what matters instead: origin, cultivar, cultivation and taste in the bowl. Our Premium is made for usucha, the thin tea of the tea ceremony.
Is it organic?
Yes. JAS-certified organic, grown without synthetic pesticides or fertilisers.
Is it right for beginners?
Yes. Its sweetness and low bitterness make it a beautiful first encounter with matcha, and an everyday bowl for those who already love it.
Can I make a latte with it?
It shows its full character pure, with hot water, where every nuance comes through. Ryoko explains why in the Journal.
How does it differ from the Premium Reserve?
Same farm, same cultivar, same 5 months of rest. The Reserve exists in only 100 units and is deeper and more velvety; it also suits koicha, the thick tea.
How does the refill work?
Keep your tin and fill it with the 30 g resealable refill.
11 reviews for Premium Matcha
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Jeanne –
Un matcha de grande qualité, qui se distingue tant par l’intensité de sa couleur que par son arôme délicat. Ses saveurs sont profondes, marquées par des notes végétales et umami, équilibrées par une douceur subtile et une amertume maîtrisée, faisant de ce matcha un produit d’exception.
Marie –
The rich scent and deep green color are so relaxing. It has a bold matcha taste yet stays smooth and well-balanced. Highly recommended!
Mayu –
I have tried virtually every matcha available in Europe, and none compare to the exceptional quality and depth of flavor of this one.
This is truly ceremonial-grade matcha, and as a Japanese person, I can confidently say the taste is authentic.
The balance of aroma, color, and flavor is unparalleled.
I love enjoying it both in quiet moments alone and when sharing special time with someone dear.
I highly recommend this matcha to anyone seeking an authentic Japanese experience.
Leila –
Un matcha de qualité : une couleur vive, une odeur sucrée presque chocolatée et un goût très doux et légèrement amer ce qui lui donne toute sa singularité. Un instant matcha qui nous permet de ralentir et s’apaiser ou encore d’apprécier des moments uniques à partager avec ses proches.
Amel –
An exceptional quality matcha. Vibrant green, silky texture and a deep, perfectly balanced flavor. From the very first sip, you can sense the mastery and craftsmanship behind this product. It is by far the best matcha I’ve tasted in France, and the quality is so high that it is absolutely perfect prepared as usucha. A true gem.
Caroline. A –
Matcha très équilibré, goût fin et élégant.
Le meilleur que j’aie goûté jusqu’ici.
Sarah –
Melanie –
Parfait pour mon rituel du matin.
Maki –
A very delicious matcha with a rich texture, clean taste, deep umami, and a delicate bitterness that appears gently at the end.
M.C –
Lisa –