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How to Read a Matcha Label: What to Look For (and What to Ignore) 

by Ryoko | May 29, 2026 | Matcha knowledge

Walk into any health food store or scroll through any online shop, and you will find dozens of matchas claiming to be premium, ceremonial grade, or Japanese authentic matcha. Most of them are not lying exactly — but they are not telling you the full story either. Here...

The matcha latte mistake almost everyone in Europe is making

by Ryoko | May 13, 2026 | MATCHA JOURNAL, Matcha knowledge

The number one mistake with matcha lattes in Europe. — and what Japanese tea culture actually teaches us about it. I have been talking about the different grades of matcha for different uses, and today I would like to take the time to explain why you do not...

Usucha vs Koicha: History, Ritual, and How to Prepare Thin and Thick Matcha

by Ryoko | Feb 25, 2026 | MATCHA JOURNAL, Matcha knowledge

I’m Ryoko, the founder of MUSUBI MATCHA. today I want to share with you the different between Koicha 濃茶 and Usucha 薄茶. During my Matcha Masterclass , my participants often ask me “What’s the difference between usucha 薄茶 and koicha 濃茶?”, they often expect a simple...

Aged Matcha vs Fresh Matcha: Understanding the Matcha Aging Process

by Ryoko | Feb 13, 2026 | MATCHA JOURNAL, Matcha knowledge

What is aged matcha, and how does the matcha aging process work? Discover how tencha is carefully stored under refrigeration in Japan, how aging affects flavor, and the difference between fresh and aged matcha.

Matcha vs Green Tea: What’s the Real Difference in Cultivation, Processing, and Health Benefits

by Ryoko | Jan 19, 2026 | MATCHA JOURNAL, Matcha knowledge

Matcha and green tea are often confused, but they are fundamentally different in how they are grown, processed, and consumed.
This article explains the key differences — from shaded cultivation and stone milling to nutrient absorption and health benefits — and why matcha offers a uniquely concentrated form of green tea.

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