How to Read a Matcha Label: What to Look For (and What to Ignore)
Walk into any health food store or scroll through any online shop, and you will find dozens of matchas claiming to be premium, ceremonial grade, or Japanese authentic matcha. Most of them are not lying exactly — but they are not telling you the full story either. Here...The matcha latte mistake almost everyone in Europe is making
The number one mistake with matcha lattes in Europe. — and what Japanese tea culture actually teaches us about it. I have been talking about the different grades of matcha for different uses, and today I would like to take the time to explain why you do not...Usucha vs Koicha: History, Ritual, and How to Prepare Thin and Thick Matcha
I’m Ryoko, the founder of MUSUBI MATCHA. today I want to share with you the different between Koicha 濃茶 and Usucha 薄茶. During my Matcha Masterclass , my participants often ask me “What’s the difference between usucha 薄茶 and koicha 濃茶?”, they often expect a simple...Aged Matcha vs Fresh Matcha: Understanding the Matcha Aging Process
What is aged matcha, and how does the matcha aging process work? Discover how tencha is carefully stored under refrigeration in Japan, how aging affects flavor, and the difference between fresh and aged matcha.