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The matcha latte mistake almost everyone in Europe is making

by Ryoko | May 13, 2026 | MATCHA JOURNAL, Matcha knowledge

The number one mistake with matcha lattes in Europe. — and what Japanese tea culture actually teaches us about it. I have been talking about the different grades of matcha for different uses, and today I would like to take the time to explain why you do not...

Usucha vs Koicha: History, Ritual, and How to Prepare Thin and Thick Matcha

by Ryoko | Feb 25, 2026 | MATCHA JOURNAL, Matcha knowledge

I’m Ryoko, the founder of MUSUBI MATCHA. today I want to share with you the different between Koicha 濃茶 and Usucha 薄茶. During my Matcha Masterclass , my participants often ask me “What’s the difference between usucha 薄茶 and koicha 濃茶?”, they often expect a simple...

Aged Matcha vs Fresh Matcha: Understanding the Matcha Aging Process

by Ryoko | Feb 13, 2026 | MATCHA JOURNAL, Matcha knowledge

What is aged matcha, and how does the matcha aging process work? Discover how tencha is carefully stored under refrigeration in Japan, how aging affects flavor, and the difference between fresh and aged matcha.

Matcha vs Green Tea: What’s the Real Difference in Cultivation, Processing, and Health Benefits

by Ryoko | Jan 19, 2026 | MATCHA JOURNAL, Matcha knowledge

Matcha and green tea are often confused, but they are fundamentally different in how they are grown, processed, and consumed.
This article explains the key differences — from shaded cultivation and stone milling to nutrient absorption and health benefits — and why matcha offers a uniquely concentrated form of green tea.

Fake Matcha vs Real Matcha: How to Identify Authentic Japanese Matcha

by Ryoko | Jan 9, 2026 | MATCHA JOURNAL, Matcha knowledge

How can you tell real matcha from fake matcha?
By comparing color, origin, and grade, this article explains the key differences that separate authentic Japanese matcha from low-quality alternatives flooding the market.

Shiwasu 師走 — A Japanese way to slow down at the end of the year

by Ryoko | Dec 23, 2025 | Japanese tradition, MATCHA JOURNAL

Shiwasu, the year-end season in Japan, emphasizes a mental and physical reset before the New Year. December is marked by busyness, culminating in the tradition of Ōsōji, or year-end cleaning, symbolizing gratitude and clarity. Engaging in mindful practices like preparing matcha fosters reflection and intention, creating space for a fresh start.

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