Our Story

MUSUBI MATCHA was founded by Ryoko Benoist, born in Tokyo and shaped by her childhood between Tokyo and Kyoto, within a family of merchants where Japanese craftsmanship was part of everyday life.

Based in France since 2011, she first worked in the luxury and fashion industry, before feeling during the Covid period the need to return to something more essential and more deeply connected to her culture.

This search led her to Wazuka, Kyoto, where she discovered an exceptional organic matcha. Moved by its quality and by the dedication of those who produce it, she returned several times to gain a deeper understanding of the producers’ work and of every step of the matcha-making process.

MUSUBI MATCHA was born from this experience.

Our house offers in Europe high-quality single-origin matcha from Kyoto, sourced directly in limited quantities from traditional tea farms committed to JAS organic or pesticide-free cultivation.

More than a product, MUSUBI MATCHA embodies a connection between Kyoto and Europe, between craftsmanship, beauty, rigor, and authenticity.
The word musubi 結び means “connection” or “bond” in Japanese. Through matcha, we seek to create genuine human connections, bringing people together around an experience of calm, beauty, and sharing.

Organic Okumidori matcha leaves growing under traditional tana-shade structures in Wazuka, Kyoto