Hojicha vs Matcha: Why I refuse to put them on the same level
I see that hojicha seems to be having a moment. But putting matcha and hojicha on the same playing field is, in itself, for me is a mistake. Today, I want to unpack hojicha’s manufacturing process, its history in Japan, and how it really compares to matcha when...Why Does My Matcha Taste Bitter?
A few years ago, the idea of drinking matcha with only hot water would have seemed unusual to most people in Europe. Matcha was something you added to lattes, desserts, or smoothies, not something you savored slowly, alone in a bowl. But that is exactly what matcha...How to Read a Matcha Label: What to Look For (and What to Ignore)
Walk into any health food store or scroll through any online shop, and you will find dozens of matchas claiming to be premium, ceremonial grade, or Japanese authentic matcha. Most of them are not lying exactly — but they are not telling you the full story either. Here...Aged Matcha vs Fresh Matcha: Understanding the Matcha Aging Process
What is aged matcha, and how does the matcha aging process work? Discover how tencha is carefully stored under refrigeration in Japan, how aging affects flavor, and the difference between fresh and aged matcha.