Matcha Journal
Which Is the Best Matcha in Europe? A Japanese Tea Advisor’s Guide to Choosing Authentic Japanese Matcha (2026)
There are now dozens of matcha brands available in Europe. Comparison articles, ranking guides, "best matcha 2026" lists — they appear faster than the harvests themselves. Most of them test the same things: colour, taste, price. A few go further and mention origin or...
Hojicha vs Matcha: Why I refuse to put them on the same level
I see that hojicha seems to be having a moment. But putting matcha and hojicha on the same playing field is, in itself, for me is a mistake. Today, I want to unpack hojicha's manufacturing process, its history in Japan, and how it really compares to matcha when it...
Why Does My Matcha Taste Bitter?
A few years ago, the idea of drinking matcha with only hot water would have seemed unusual to most people in Europe. Matcha was something you added to lattes, desserts, or smoothies, not something you savored slowly, alone in a bowl. But that is exactly what matcha...
How to Read a Matcha Label: What to Look For (and What to Ignore)
Walk into any health food store or scroll through any online shop, and you will find dozens of matchas claiming to be premium, ceremonial grade, or Japanese authentic matcha. Most of them are not lying exactly — but they are not telling you the full story either. Here...
The matcha latte mistake almost everyone in Europe is making
The number one mistake with matcha lattes in Europe. — and what Japanese tea culture actually teaches us about it. I have been talking about the different grades of matcha for different uses, and today I would like to take the time to explain why you do not...
Usucha vs Koicha: History, Ritual, and How to Prepare Thin and Thick Matcha
I’m Ryoko, the founder of MUSUBI MATCHA. today I want to share with you the different between Koicha 濃茶 and Usucha 薄茶. During my Matcha Masterclass , my participants often ask me “What’s the difference between usucha 薄茶 and koicha 濃茶?”, they often expect a simple...
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