Matcha Journal

Shiwasu 師走 — A Japanese way to slow down at the end of the year

Shiwasu, the year-end season in Japan, emphasizes a mental and physical reset before the New Year. December is marked by busyness, culminating in the tradition of Ōsōji, or year-end cleaning, symbolizing gratitude and clarity. Engaging in mindful practices like preparing matcha fosters reflection and intention, creating space for a fresh start.

Japan’s matcha shortage: What the Japanese government just revealed

The Japanese government’s report highlights the gap between soaring global matcha demand and domestic production capabilities. Aging tea farms and rising international competition, particularly from China, pose risks to Japan’s matcha identity. The government aims to support sustainable production and protect matcha as a cultural asset, stressing its importance beyond mere export.

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